Woodbury: NHL Stars Missing in Action

The NHL has a ‘stars’ problem and needs to do something about it

The Deficiency of ‘Stars’ in Hockey

Branding Personality: David Letterman did top 10 lists for decades. If his show was still running and he asked you to list the ten biggest stars of the four major North American sports, how long would it take you?

NBA: 30 seconds?

NFL: 45 seconds?

MLB: 60 seconds?

NHL: Crosby, Ovechkin, McDavid, Nikita Kucherov … We’ll wai…

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